GS25 Targets Dupe Buyers with New Affordable Makeup Line
Creatrip Team
a year ago
GS25, a prominent convenience store chain in South Korea, has launched an exclusive makeup line called 'Son & Park HATTY' in collaboration with the cosmetics brand Son & Park. This line features affordable color cosmetics priced at 3,000 KRW (around $2.50 USD) to cater to the rising trend of 'dupe' (duplicate) buyers who seek lower-cost alternatives with performance comparable to high-end brands. The product range includes 5 varieties of lip and cheek makeup and 2 eyebrow products. GS25 aims to strengthen its beauty category by offering products that combine trendy aesthetics, expert knowledge, and the convenience of being accessible at their stores.
