Revival of 1970s Tennis Fashion: New Gucci Tennis Collection
Creatrip Team
a year ago
Italian luxury brand Gucci has launched a new tennis collection inspired by its 1970s designs, symbolizing the continuing connection between tennis and the house. Featuring ready-to-wear items, bags, and accessories for both men and women, the collection showcases natural confidence and sophistication found in the tennis world. Notable pieces include pleated details and Gucci's signature web stripes. The campaign was shot in ambient spaces like tennis courts, highlighting the collection's spirit through graceful movements. The collection also includes a limited edition tennis racket, created in collaboration with HEAD, known for its unique design and vibration dampening functionality. Available in Gucci stores and online.
