Lotte Wellfood Collaborates with Cheongsudang for Limited Matcha Edition
Creatrip Team
a year ago
Lotte Wellfood has partnered with hanok-style cafe Cheongsudang to release a limited edition of matcha-flavored snacks targeting young consumers. These include products such as 'Binch', 'Almond Balls', and 'Pepero', featuring matcha made from Jeju-grown green tea leaves. Cheongsudang is well-known for its unique menu with matcha drinks and souffle pancakes, operating 8 locations across Korea and the US. Matcha's wellness attributes and vibrant green color are particularly appealing to the younger generation, reflecting a global trend. The packaging incorporates deep green shades and design motifs like bamboo and lanterns that echo the ambiance of Cheongsudang.
