Trip.com Chairman James Liang Announces $100 Million Fund for Travel Innovation
Creatrip Team
a year ago
James Liang, Chairman of Trip.com Group, announced the establishment of a $100 million 'Tourism Innovation Fund' during the company's annual seminar 'InVision 2025' in Shanghai, China. The fund aims to support innovative travel projects and create new travel paradigms. Investments will focus on 'Destination Experience Innovation' by developing digital festivals, dining experiences, and immersive events to highlight lesser-known locations and promote cultural tourism. Liang also emphasized technology innovations such as AI and robotics for enhanced user experiences and detailed efforts in sustainable practices, like constructing low-carbon hotels in rural areas of China. The initiative intends to redefine the essence of travel through a synergy of technology, culture, tradition, and content.
