At the 'Invision 2025' annual seminar held in Shanghai, Jane Sun, CEO of Trip.com, discussed how technology advancements create opportunities for expanding the travel industry. She introduced three new travel trends: Event Travel, which combines cultural events like concerts with travel—highlighting the growing popularity of K-pop; Elderly Friendly travel for retirees with economic means and time, especially in Asia; and Emerging Markets, identifying new travel destinations like Norway and Tunisia. She emphasized that travel connects people, places, and cultures, stressing the need for sustainable development and global cooperation.
