Amorepacific Launches Affordable Men's Styling Brand 'Prep by B.READY' at Daiso
Creatrip Team
a year ago
Amorepacific has launched a new men's styling brand 'Prep by B.READY', targeting men in their 20s and 30s who are new to grooming. The brand aims to provide affordable and effective styling solutions, available exclusively at Daiso's offline stores and online mall. Following the success of the 'Mimo by Mamonde' for women, which sold over 2 million units, 'Prep by B.READY' offers six products in two lines: 'HiCaffeine Skincare' and 'Healthy Tone Makeup'. These products are designed to boost hydration and firmness in men's skin, while providing easy, natural styling options. The launch reflects a growing trend in the male cosmetics market amidst rising consumer demand for value-for-money beauty products.
