A Luxury Watch Brand with No Logo: The Secret Behind Moser & Cie.
Creatrip Team
a year ago
Swiss luxury watch brand Moser & Cie., known for its minimalist design and absence of a logo, has opened its first boutique in Seoul, South Korea, as part of its expansion in Asia. Despite having no visible branding, Moser & Cie's watches, costing from 20 million to 1.4 billion won, are highly sought after by enthusiasts, including notable figures like Mark Zuckerberg. Emphasizing exclusivity, the Seoul boutique carries only one piece of each watch model. CEO Edouard Meylan describes the opening as a 'love letter' to the Korean market, noting its importance in global luxury watch sales.
