The Rise of 'Natural High-Teen' Fashion in South Korea
Creatrip Team
a year ago
The 'Natural High-Teen' style, inspired by the nostalgic fashion of the 1990s-2000s, is rapidly gaining popularity among teenagers and young adults, especially on social media platforms like TikTok and Pinterest. This fashion trend is characterized by practical and wearable everyday clothing with girlish details like shirring, lace, flowers, and ribbons. In South Korea, fashion brand 'Who.A.U' launched a successful collection called 'Cali Girl', witnessing a significant sales increase. The trend has been bolstered by popular idols like BLACKPINK's Jennie and Rosé showcasing the style online. Additionally, global brands like Brandy Melville, known for Gen-Z appealing vintage designs, have entered the Korean market, further fueling the trend.
