CreatripTeam

In South Korea, there has been a noticeable increase in the purchase of Brita water filters by customers in their 50s and 60s. While younger generations have been traditionally associated with the brand, recent data shows a significant rise in purchases among the senior demographic. This trend is attributed to a growing interest in affordable water filtration solutions and the increasing number of single-person households among seniors post-pandemic. Brita is capitalizing on this by planning targeted marketing strategies to appeal to this age group.