French Niche Perfume Brand ORMAIE Expands in Korea
Creatrip Team
a year ago
French niche perfume house ORMAIE is focusing on expanding its presence in the Korean market. The brand plans to enter more department stores and hold private fragrance showcases with its founder attending in person to engage with local enthusiasts. ORMAIE was established in 2018 by art director Baptiste and his mother Marie-lise, a notable French perfumer with experience from brands like Guerlain and Dior. Known for incorporating natural ingredients that tell a story, ORMAIE offers perfumes that evoke personal memories and environmental sustainability through eco-friendly packaging. In line with its three-year milestone in Korea, ORMAIE is launching new products and holding special events, highlighting the unique appeal of its fragrances that combine nostalgia with modern sustainability. The brand's expansion reflects Korea's strong trend towards personalized and individualistic luxury goods, making it an ideal market for ORMAIE's artistic and sustainable approach.
