Fashion Group Hyungji Benefits from Tailored Ambassador Marketing
Creatrip Team
a year ago
Fashion Group Hyungji in Korea is successfully engaging with customers through ambassador marketing, tailored to their lifestyle and interests. They have introduced unique ambassador strategies across women's wear, golf wear, and men's wear brands. Highlights include the appointment of violinist Han Soo-jin, calligrapher Kang Byung-in, and popular lecturer Kim Chang-ok, enhancing brand image and connection with consumers. This marketing has notably increased sales, with some brands achieving record-high revenue.
