French Niche Perfume 'ORMAIE' Expands in South Korea
Creatrip Team
a year ago
ORMAIE, a French niche perfume brand, is accelerating its expansion into the South Korean market by opening stores at Lotte and Galleria. Co-founder Baptiste recently visited Korea to present a new product line, 'Extrait de Parfum,' which features more intense fragrances. ORMAIE, recognized for its natural ingredients and eco-friendly packaging, is also broadening its product range to include high-end living items like candles and soaps. The brand, which debuted in Korea in 2022 through SE International, sees Korea as a key trendsetting market in Asia.