Van Cleef & Arpels, a renowned French high jewelry brand, is transforming Seoul's Jamsil area into a magical art garden from May 31 to June 15 with their project 'Spring is Blooming'. This collaboration with artist Alexandre Benjamin Navet fills the World Park with vibrant, whimsical installations, offering interactive experiences such as swings and a pavilion-like pergola. The project, celebrating the beauty of nature, is designed to engage families and strengthen community ties, featuring activities like 'flower mask' making. It's part of Van Cleef & Arpels' ongoing tradition of celebrating spring and nature's vitality through art, inspired by the rich archives of this celebrated Maison founded in 1906.
