Korean Fashion Brands '3Ma' Gain Popularity Among Japanese Gen Z
Creatrip Team
a year ago
Three Korean fashion brands, 'Matin Kim,' 'Marithe,' and 'Mardi,' are becoming increasingly popular among Gen Z consumers in Japan. Recently opened flagship stores in Tokyo have attracted large crowds, demonstrating the brands' rising influence across borders. Known as the '3Ma' brands, they are experiencing high sales and extensive customer queues, reminiscent of their success in Korea over the past year. Expansion into cities like Osaka is planned, showing the sustained interest among Japanese youth influenced by Korean fashion trends via social media.
