Protein Brand 'Selecx' Surpasses $500 Million in Sales
Creatrip Team
a year ago
In 2018, Maeil Health Nutrition established the 'Maeil Sarcopenia Research Institute,' the first of its kind in the Korean food industry, focusing on sarcopenia (muscle loss) research. This initiative led to the creation of 'Selecx,' a brand that has pioneered the adult nutritional food market in Korea. Selecx offers a wide range of products including health supplements, protein drinks, and protein bars. The brand aims to evolve beyond a protein-focused product line to a comprehensive health management partner for customers' life cycles. Recently, Selecx has celebrated achieving a cumulative sales milestone of 500 billion KRW (approximately $500 million USD) by offering a giveaway event for their lactose-free protein drinks. A representative from Maeil Health Nutrition emphasized their commitment to lifelong nutrition management, highlighting Selecx's origin from the company known for child nutrition products.
