Olive Young Beauty Festival Attracts Thousands Despite Heat in Seoul
Creatrip Team
a year ago
The Olive Young Festival, held until the 25th at Nodeul Island in Seoul, is Korea's largest beauty festival and is drawing huge crowds despite the heat. With 3,500 pyeong (an area measure in Korea) of outdoor space and 108 beauty and health brands across 84 booths, this year's event is the biggest yet. The festival offers immersive experiences, engaging the audience with interactive events and games, under the theme of 'Treasure Island'. The festival aims to support the K-beauty industry by connecting brands with global buyers and sharing export know-how. It provides a platform for worldwide K-beauty trends and business opportunities.
