Now In Korea

The Rise of 'Ali Watches' in South Korea

Creatrip Team

a year ago

In South Korea, there's a new trend called 'Ali watches,' referring to low-cost watches sold on the Chinese online platform AliExpress. Once mocked as poor knock-offs, these watches now surprise buyers with their quality and design, often using Japanese movements, making them comparable to Japanese watches. They are priced between 40,000 to 80,000 KRW, which makes purchasing tempting. This trend highlights the potential for Chinese industry to overtake various sectors, including manufacturing and distribution, symbolizing a challenge for Korea to maintain its competitive edge.

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