With a growing trend in 'meaning out' or value-based consumption, consumers increasingly choose products aligning with their ethical and social values such as sustainability and animal welfare. In response, the MSC (Marine Stewardship Council) eco label is becoming a mark of sustainable seafood, encouraging responsible fishing to minimize overfishing and environmental harm. In South Korea, many food manufacturers and luxury hotels, like Doubletree by Hilton, are adopting MSC-certified seafood. Consumers can support such initiatives by choosing products with the blue MSC fish label to help preserve marine resources for future generations.
