Ron's Exhibition Draws Young Crowds with Instagram-Worthy Art
Creatrip Team
a year ago
A recent exhibition by esteemed Australian sculptor Ron Mueck at the National Museum of Modern and Contemporary Art in Seoul attracted 210,000 visitors within a month, marking a new record for a single exhibition at the Seoul venue. The majority of these visitors were in their 20s and 30s, a demographic highly active on social media, who were eager to take and share photos of Mueck's larger-than-life sculptures. The affordability of the exhibition, with tickets costing only 5,000 won, also contributed to its popularity. The surge in visitors boosted sales of related merchandise and museum memberships, reflecting a rejuvenation in cultural interest among the younger generation.
