Shoals Brand Ambassador Go Min-si Promotes New Collection
Creatrip Team
a year ago
Shoals, a European footwear brand operated by Samsung C&T’s Fashion Division, announced that actress Go Min-si has been appointed as the brand's Korean ambassador for the second consecutive year. She showcases a natural retro vibe in the brand’s latest photoshoot for the 2025 Spring/Summer season. Popular items such as Eva (an extremely lightweight and water-resistant material), cork sandals, and rain boots are featured. With collaborations with luxury brands like Balenciaga and Swarovski, Shoals aims to increase customer engagement by opening pop-up stores in major department stores across Korea, starting with The Hyundai Daegu.
