Safety Zone Korea, a K-Street fashion brand, has opened a new location at SUPY, a concept store in Seoul's Myeongdong district. SUPY, which stands for 'Successful Pyrates,' showcases unique and innovative styles, akin to rare treasures found by pirates. Originally established in Seongsu-dong in 2015, SUPY now operates its third store with this latest opening. Safety Zone Korea aims to share its modern street sensibilities and unique designs more broadly through this partnership with SUPY. The brand is notable for being relaunched in Gangnam in 2020 and plans to expand into the cosmetics industry with former Baby V.O.X. member Kan Mi Youn as a model.
