Now In Korea

BBQ Expands to Chinese Market with 1000 Stores Goal

Creatrip Team

a year ago

Genesis BBQ, a leading Korean chicken franchise, plans to penetrate the Chinese market, aiming to open 1000 stores across major cities with populations exceeding 10 million. Despite previous setbacks due to geopolitical tensions, the company is renewing its efforts with master franchise agreements in 8 cities, including Beijing and Chengdu. BBQ intends to leverage the rapidly growing Chinese dining market, adapting its menu to suit local tastes.

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