Hera Expands Custom Cosmetic Service with 335 Shades
Creatrip Team
a year ago
Amorepacific's brand Hera has upgraded its custom cosmetics service, 'Custom Match', which optimizes makeup products for various skin tones. The service, which already received significant attention, now includes the 'Black Cushion Foundation', offering 130 shades. The total available shades have increased to 335, including options for foundation and cushion. Available at the Amore Seongsu store in Seoul, the service uses patented technology from KAIST for precise skin tone matching. It's notably popular among international customers, especially from Japan and the USA, making up about 85% of visitors.
