Lotte Duty Free Launches Wedding Promotion as 45% of Engaged Couples Shop Before Wedding
Creatrip Team
a year ago
Lotte Duty Free has reported a rise in engaged couples shopping at their stores to prepare for their weddings. Analysis of last year's offline store customers showed 45.5% began shopping around 45 days before their wedding, spending much more than regular customers. Popular purchases include luxury watches, accessories, and fashion items from brands such as Boucheron, Messika, Prada, and Bottega Veneta. Lotte's promotion offers significant discounts to wedding customers who present a wedding hall contract or invitation. The promotion also extends to their online store with extra benefits. This trend positions duty free shops as essential for pre-wedding preparations in South Korea, beyond just travel shopping.
