Now In Korea

Olive Young Showcases K-Beauty at KCON JAPAN 2025

Creatrip Team

a year ago

Olive Young participated in KCON JAPAN 2025 to promote promising Korean beauty (K-Beauty) brands in the Japanese market. Their booth attracted around 48,000 visitors over the event from November 9-11 in Chiba Prefecture. The booth emphasized the vibrant energy of "K-Beauty Olive Young School," providing an engaging experience and showcasing key beauty trends. They also introduced a B2B program to support small brands entering global markets by covering travel costs for representatives. Olive Young aims to be a global gateway for K-Beauty, helping brands connect directly with international customers.

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