From November 9th to 11th, CJ Olive Young participated in 'KCON JAPAN 2025' held at Makuhari Messe in Chiba, Japan, attracting around 48,000 visitors to their booth. Olive Young aimed to introduce promising K-Beauty (Korean beauty) brands to the Japanese market through a large booth themed 'K-Beauty Olive Young School,' designed to explain Korean beauty trends in an engaging way. Emphasizing their role in fostering K-Beauty growth, Olive Young established designated display areas for their partner brands and introduced export knowledge-sharing programs. The booth featured products from 20 Korean cosmetic brands, showcasing potential for international expansion.
