Controversial Adidas Drone Show Over Greek Cultural Heritage
Creatrip Team
a year ago
An Adidas drone show over the Acropolis Hill in Athens caused controversy as the depiction of a sneaker seemingly stepping on the Acropolis site was deemed disrespectful and commercial exploitation of cultural heritage. Despite Adidas claiming all permits were obtained, Greek authorities launched investigations and criticized the event. The incident highlighted a perceived double standard as a famous Greek director was recently denied permission to film at the Acropolis. The site is a UNESCO World Heritage site and a symbol of Greek tourism.
