Kensington Resort, operated by E-land Park, is minimizing its reliance on online travel agencies (OTAs) and intensifying its direct booking strategy through its own platform. This shift is driven by the increasing costs of OTA commissions and the desire to enhance customer data management. Over the early May holiday, Kensington achieved an average room occupancy rate of 98%, illustrating the success of this approach. The resort focuses on regional demand by offering unique experiences such as traditional hanok stays (traditional Korean house), pet-friendly resorts, and wellness-focused retreats. E-land Park aims for long-term growth by investing in leisure and hotel sectors despite past restructuring efforts. The company is expanding its presence with new resort acquisitions and constructions in key domestic and international locations.
