Fashion Politics in the South Korean Presidential Campaign
Creatrip Team
a year ago
As the 2025 South Korean presidential election campaign kicks off, candidates' fashion choices are drawing significant attention. Rather than just their slogans, the clothing and accessories of candidates like Lee Jae-myung, Kim Moon-soo, and Lee Jun-seok are being scrutinized for their political messages. Lee Jae-myung, representing the Democratic Party, sported sneakers with a mix of blue and red, symbolizing political unity. Kim Moon-soo from the People Power Party chose New Balance sneakers to appeal to younger voters. Meanwhile, Lee Jun-seok of the Reform New Party distinguished himself by wearing a digital Casio watch with his suit, emphasizing a mix of traditional and modern elements. Fashion is becoming a means of emotional connection between politicians and voters in South Korea's election scene.
