Foreign Visitors Flock to Musinsa Beauty Popup in Seoul
Creatrip Team
a year ago
A beauty popup store hosted by Musinsa in Seongsu-dong, Seoul, has attracted a large number of foreign visitors. The event, part of Musinsa's efforts to expand consumer-brand interactions both online and offline, features booths from 13 brands and curated products from 30 up-and-coming brands. Highlights include personalized beauty experiences and unique shopping incentives. The popup runs until October 18th for most locations, with Musinsa's growth in beauty product sales showing a strong upward trend since its 2021 debut.
