MZ Women Braving the Rain for 'Musinsa Beauty Festa'
Creatrip Team
a year ago
Musinsa Beauty Festa is attracting many enthusiasts in Seoul's Seongsu-dong despite rainy weather. The event showcases rising K-beauty brands, and most are indie brands without offline stores, allowing visitors to explore new products. Musinsa Beauty aims to enhance offline interactions and seamlessly connect them with online experiences following significant growth. Highlights include personalized experiences like the 'Chugumi' diagnosis, where participants collect stamps and discover their unique beauty preferences. The event runs until the 22nd without entrance fees.