Now In Korea

Modetour's Q1 Operating Profit Jump by 38% Due to Premium Strategy

Creatrip Team

a year ago

Modetour, a South Korean travel agency, reported a 37.6% increase in its Q1 operating profit, achieving 7.9 billion KRW. Despite a 17.3% drop in sales and an 11.9% decrease in net profit due to political risks and airline accidents deterring travel, the company succeeded through its premium product expansion and efficiency measures. Modetour plans to boost its premium lineup and target younger customers with influencer-led tours and unique experiences, enhancing digital sales channels.

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