Modetour's Q1 Operating Profit Jumps 38% Thanks to Premium Strategy
Creatrip Team
a year ago
Modetour, a major travel agency in South Korea, reported a 37.6% increase in operating profit for the first quarter, reaching 7.9 billion KRW (Korean Won), despite a 17.3% drop in revenue and a 11.9% decline in net profit. This growth was attributed to the company's focus on premium travel products under their 'Modetour Signature' brand and strategic charter flights. The company navigated challenges like political risks and reduced overseas travel demand, yet managed to enhance profitability through efficient channel management. Modetour aims to improve their performance further despite the traditional slow season in Q2.
