Now In Korea

Baskin-Robbins Korea Launches New Strategy

Creatrip Team

a year ago

Heo Hee-soo, Vice President of SPC, unveiled the I.C.E.T strategy for Baskin-Robbins at a press conference in Seoul, marking the 40th anniversary of the brand's presence in Korea. The strategy focuses on Innovation, Collaboration, Environment, and Technology. SPC is a major South Korean conglomerate, and Baskin-Robbins is a well-known international ice cream brand.

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