Mixed Reactions to Discount Event by Korean Restaurateur Baek Jong-won
Creatrip Team
a year ago
Popular Korean restaurateur Baek Jong-won initiated a discount event at his restaurant chain Hong Kong Banjum, where SK Telecom (a major South Korean telecommunications company) users received a 50% discount on a specific dish, Jajangmyeon (black bean sauce noodles). The promotion, however, was met with mixed reactions. Many customers were unaware of the SK Telecom condition and were disappointed by the limited menu choice. This led to criticism, with some perceiving it as a PR attempt to improve The Born Korea's image after recent hygiene and product quality concerns at their franchise outlets. Other brands owned by The Born Korea also saw increased customer numbers due to discounts on various dishes. The events have sparked debate among customers about the intentions behind the discount, with some appreciating the savings while others remain skeptical of Baek Jong-won's branding strategies.
