KCON JAPAN 2025: A Showcase of K-Beauty and K-Pop in Japan
Creatrip Team
a year ago
This year's KCON JAPAN 2025, held in Makuhari Messe, Tokyo, attracted 110,000 K-Culture fans. The event featured K-Pop, K-Drama, K-Food, and K-Beauty with 270 booths, including CJ Olive Young's booth, which drew 50,000 visitors over three days. Many attendees were young women sporting Olive Young shopping bags and K-Pop fan merchandise. Olive Young highlighted K-beauty brands, especially through the 'K-Super Rookie with Young' program, showcasing products from promising cosmetic startups supported by the Ministry of SMEs and Startups with potential for export. The program helps brands gain exposure and expand internationally, with some already finding new markets in Europe and Vietnam. Olive Young aims to continue facilitating global connections for small K-beauty brands through such events.
