Now In Korea

E-commerce Companies Enter Luxury Market

Creatrip Team

a year ago

Korean e-commerce platforms are expanding into the luxury market to boost customer bases and revenues. Companies like Kurly, Coupang, Naver, Lotte ON, and others have started offering luxury brands at lower prices compared to traditional department stores. Efforts are being made to attract young consumers with contemporary and new luxury brands, which are gaining popularity. The demand for these items remains stable despite economic downturns, as luxury is less sensitive to economic changes.

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