Starbucks has expanded to more than 2000 stores in Korea, surpassing Japan's store count of 1991. Despite having a smaller population, Korea now ranks third in the world for the number of Starbucks after the US and China. This rapid expansion, averaging one new store every three days, aligns with the growing coffee market in Korea where the per capita coffee consumption is notably high. The chain's success in Korea is boosted by differentiated store concepts and steady customer demand, reflecting a 2023 revenue projection of over 3 trillion KRW (approximately 2.5 billion USD).
