CJ OnStyle selects new mobile shopping hosts Park Se-ri and Chef Austin Kang
Creatrip Team
a year ago
CJ OnStyle has announced the selection of golf legend Park Se-ri and popular chef Austin Kang as hosts for its mobile live commerce (known as 'Ra-bang' in Korea) shows. Park Se-ri will host 'BIG Seri: What are you doing without buying?', where she will share her wellness (health and fitness) insights in a talk show format. The first broadcast will be on October 14 at 8 PM through the CJ OnStyle mobile app. Chef Austin Kang will start his show 'Chef's Tool Market' on October 19 at 8 PM, proposing wellness home-cook recipes along with high-quality kitchen items. These shows expand CJ OnStyle's lifestyle categories to include health and home cooking, on top of existing beauty, fashion, and living. The company reported a 92.4% increase in mobile live commerce sales in the first quarter compared to the previous year, aiming to continue leading innovation in commerce by integrating video content and sales.
