Rising Popularity of Beauty Devices Amid Personal Beauty Care Trend
Creatrip Team
a year ago
In South Korea, there is a growing trend among the younger generation for 'personal beauty care' at home, which has led to a surge in demand for beauty devices on Coupang, a major e-commerce platform. Searches for 'beauty devices' on Coupang increased by 86% in the first quarter compared to the last quarter of the previous year. These devices, which use techniques like high frequency or ultrasound, promise effects similar to dermatological treatments, such as reducing wrinkles and brightening the skin. This trend is gaining traction particularly among busy working professionals in their twenties and thirties. The global beauty device market is expected to grow significantly, reaching $176.9 billion by 2030. Coupang is expanding its offerings, including devices like high frequency massagers and EMS, to meet this demand, and is offering popular brands through its Rocket Delivery service for a convenient shopping experience.
