Korean Travel Industry Expands 'Custom Products' Amid Profit Decline
Creatrip Team
a year ago
The Korean travel industry is focusing on developing custom travel products as independent travel becomes more popular among overseas travelers, resulting in a decline in demand for package tours. Major travel agencies have reported a decrease in the number of package travelers, while the number of Koreans traveling overseas continues to rise. To address this, companies such as Modetour and HanaTour are expanding their offerings to include premium, personalized travel experiences. Modetour's 'Only Us' brand caters to small private groups, while HanaTour offers premium tours in Australia. Yellow Balloon has launched a planning exhibition allowing customers to choose products based on their travel preferences.
