Starbucks Korea announced that they will gradually extend the operating hours of their stores to 10 PM by mid-month. This shift aims to normalize the store hours which were previously shortened due to COVID-19 restrictions. Currently, only about 50% of Starbucks stores operate until 10 PM, with some closing as early as 7 or 8 PM depending on the location. After launching the 'Good Evening Event', where they offer discounts up to 50% on 20 select decaffeinated coffee and non-caffeinated beverages, they noticed an increase in late evening visits, prompting this change. Starbucks Korea is committed to offering a comfortable third-space experience for customers, especially as the seasonal demand for beverages rises.
