CreatripTeam

In South Korea, while the overall beer import market has seen a decline, Japanese beer imports have significantly increased by 25.7% in the past year. The 'No Japan' movement, which began in response to Japanese export restrictions, had initially reduced demand for Japanese products. However, as sentiments against Japanese goods have calmed, there has been a resurgence in Japanese beer imports, reaching levels close to those before the boycott. This revival is attributed to the high quality of Japanese beer experiences in Korea and convenience due to proximity, as noted by industry figures. Meanwhile, local Korean beer brands focus on expanding portfolios and introducing non-alcoholic options to stay competitive.