Spring: The Season of Running and Marathons in Korea
Creatrip Team
a year ago
In Korea, a surge in running interest has led to a widespread participation in marathons, particularly among the younger generation known as the 'MZ' generation. Various marathon events throughout the country have seen a significant increase in participation, with young runners eagerly joining through running groups. As the demand for marathons grows, so does the interest in functional running shoes. These shoes focus on cushioning and stability, essential for long-distance running, while being lightweight to reduce fatigue. Brands like Pro-Specs, New Balance, and Asics are introducing new running shoes with advanced features to cater to both beginners and seasoned runners. Remarkably, their efforts include trial zones at marathon events, allowing potential buyers to test these shoes. This trend shows how running is evolving into a sport of challenge and achievement, with functional gear playing a crucial role in this transformation.
