The Korean yogurt market is witnessing significant growth, particularly large plain yogurt products, due to increased consumer interest in cost-effective and healthy food options. This trend is driven by the DIY culture among the MZ generation (Millennials and Gen Z), who are popularizing homemade Greek yogurt via social media. Large-sized yogurt products, offering both functionality and economic value, are becoming essential in Korean households. This includes making yogurt into smoothies, dressings, and even ice cream. Consumer interest is also spurred by price sensitivity in high inflation times, making larger yogurt packaging more appealing than smaller sizes.
