LG Household & Health Care Showcases 'The History of Whoo' Art at Frieze New York
Creatrip Team
a year ago
LG Household & Health Care participated as a global partner in the Frieze New York art fair, showcasing art pieces that integrate its luxury brand 'The History of Whoo'. This marks their first participation in the fair, featuring collaborative works from Korean artists such as Ji-An Ryu, who presented mother-of-pearl artwork, and other pieces by Ok Kim and Soobin Seol, which highlighted traditional Korean craft techniques in modern contexts. The collaboration aims at entering the North American luxury beauty market, with notable endorsements from figures like Nicky Hilton, who praised the products as elevating skincare to an art form. The event also served as an opportunity to engage with North American customers as the brand expands its online presence in the region.
