Interview with Creators of 'Real Greek' Yogurt in Korea
Creatrip Team
a year ago
Greek yogurt, known for its health benefits and thick consistency, first appeared in Korea in the early 2010s but initially struggled to gain popularity among consumers who favored sweeter, more liquid yogurts. However, as preferences shifted towards plain yogurt, the demand for authentic Greek yogurt increased. Ildong Foodis led the production of this unique yogurt, utilizing traditional methods and developing localization strategies, such as adding a touch of sugar to accommodate local tastes. Over time, Greek yogurt has become a familiar staple, with Ildong Foodis offering large-sized products suitable as meals. From 2021 to 2024, their Greek yogurt sales grew significantly, emphasizing its appeal as a healthy and versatile food option.
