Korean SPA Brands Lag in Eco-Friendly Initiatives Amid Global Competition
Creatrip Team
a year ago
Global SPA (Specialty store retailer of Private label Apparel) brands like Zara and Uniqlo are innovating with eco-friendly practices to surpass fast fashion limits, while Korean SPA brands such as Top Ten and Spao focus primarily on domestic market share. Although Spao and E-Land World aim to increase their use of recycled materials by 2030, they lag behind in implementing innovative sustainable practices like their global counterparts. The challenge is increased costs and insufficient market incentives for eco-friendly materials in Korea, unlike in Europe. Top Ten engages mainly in campaigns, such as recycling unused clothes, rather than developing sustainable materials. Industry experts state that substantial investments are needed for eco-material adoption but note the lack of consumer preference and price premium for such products. They suggest governmental support to drive systemic change in the fashion industry.
