Record Sales for Fashion Group Hyungji's Crocodile Ladies on Parents' Day
Creatrip Team
a year ago
Fashion Group Hyungji's women's clothing brand, Crocodile Ladies, reported record-breaking sales during Parents' Day in South Korea. The brand's sales on May 8th increased by 20% compared to the previous year, reaching approximately 2.5 billion Korean won (around 2.1 million USD). The success is attributed to the demand for practical gifts during sales events, combined with promotions and its cost-effective product range. Additionally, the group's overall sales, including other brands like Chatelaine and Olivia Hassler, also saw a significant increase. In preparation for the peak sales season of Parents' Day, Hyungji employees actively engaged in marketing and promotion efforts across the country, contributing to the impressive sales figures. Special gift packages featuring calligraphy by a well-known Korean artist, Byungin Kang, further complemented Crocodile Ladies' appeal during this period.