TheBorn Korea Announces 30 Billion Won Franchise Support Plan
Creatrip Team
a year ago
TheBorn Korea, led by CEO Baek Jong-won, announced a 30 billion won support plan for its franchise stores, emphasizing partnership. This move comes shortly after Baek stated his focus on company growth by pausing his broadcasting activities. The plan includes various strategies to attract more customers, such as marketing for new menu launches, strengthening membership programs, and offering discounts. Baek has engaged with franchise owners in discussions to develop practical support measures and aims for systemic improvements in communication and decision-making. He emphasized a commitment to collaboratively grow with every franchise owner.
